Our values
We aim to bring harmony to the systems of biodiversity, culture, science and consumption, with a focus on the following key areas
Led by nature
Responsible ingredient sourcing
Positive change and transparency
Culture and communities first
Led by nature
We are guided by nature in everything we do, taking only what it willingly offers. This commitment means working in harmony with wild ecosystems, sourcing our ingredients only from projects that adhere to regenerative and wildlife-friendly farming and harvesting practices.
Responsibly sourced ingredients
All of the ingredients can be traced back to their origin, where they are naturally grown in forest systems, including shade-grown coffee and cacao. These ingredients are rare, limited in supply and exceptional in quality, flavour, and health benefits.
We strive for all our products and ingredients to be of vegan origin, organic or wildlife friendly.
Positive change and transparency
We believe in the power of transparency and action to drive positive change. By reinvesting profits, championing new technologies, and sharing knowledge through storytelling, we educate our audiences about the value of our rainforests – consumers, communities, and distributors. Together, we strive to preserve the earth, its wildlife, and the diverse cultures that thrive within our global forests.
Culture and communities first
We follow indigenous wisdom with a deeply connected voice across cultures toward a regenerative future. Through our products and stories, we celebrate and preserve the rich cultural diversity of the communities we partner with.