Introducing our Wildlife Friendly coffees, protecting threatened ecosystems
As part of our mission to preserve ecosystems and cultures, we are proud to unveil our collection of single-origin, Wildlife Friendly® certified Indonesian and Colombian specialty coffees. Sourced directly from threatened tropical forest ecosystems and crafted in direct collaboration with farmers, conservation projects and the Wildlife Friendly Enterprise Network, the collection demonstrates a model of direct trade where every cup tangibly supports endangered species through evidence-based conservation.
Coffee as a tool for conservation:
With COP30 dialogues focusing on protecting forests, biodiversity and Indigenous community collaborations, having solutions that work alongside nature, respecting its ecosystems, is crucial now more than ever. Consumers in Western markets have a meaningful role to play in supporting these efforts through the choices they make.
Across all three origins, we work with Wildlife Friendly® Coffee Programmes that link sustainable farming with measurable conservation outcomes. Farmers cultivate coffee in shade-grown agroforestry systems or forest-adjacent gardens, improving livelihoods while maintaining habitat connectivity for wildlife. Each coffee directly funds on-the-ground conservation, research, and community wellbeing, placing wildlife protection, transparency and direct trade at the heart of our supply chain.
The projects behind the coffees:
The Andean Bear Coffee, Colombia
Our Andean Bear certified coffee couldn’t come at a better time! With Paddington The Musical debuting in theatres around the country, it’s a perfect moment to highlight the urgent need to protect the real Andean bear that inspired Britain’s most beloved bear, Paddington.
With the support of WCS Colombia and other conservation organisations, a small group of farmers in Valle del Cauca and conservationists came together to transform traditional coffee cultivation. Since its inception, the project has restored 470 hectares of natural forest. Farmers are now seeing the return of the Andean bear and other wildlife, confirmed by camera-trap footage.
The Little Fireface Project, Indonesia
This pioneering Wildlife Friendly Coffee project, led by UK Professor Anna Nekaris OBE, the world’s leading expert on slow lorises, is a collaboration between scientific researchers and farming communities of West Java. Thanks to this programme, the farmers have switched to using natural pesticides and organic fertilisers, and installed bridges for slow lorises to pass safely through the farms. The impact reports of this programme have been published in over 20 international journals, highlighting the benefits of wildlife-friendly practices.
SwaraOwa Coffee, Indonesia
SwaraOwa Coffee, led by local primatologist Arif Setiawan, has transformed hunters and loggers into sustainable coffee farmers under the forest canopy to protect the habitat of the Javan gibbon of Central Java. Challenging the perception of robusta as inferior to arabica, the project has elevated robusta to specialty quality while improving local livelihoods, particularly by creating meaningful leadership roles for women throughout the production process.
Ben and Katya, co-founders of Kindred Forest: “Our Wildlife Friendly® coffees aren’t just about taste. They are about telling the story of how people, animals and forests thrive together. Every bag represents a regenerative model of trade that protects biodiversity, supports local farmers, and redefines the impact of coffee.”
Christine Lippai, Executive Director of Wildlife Friendly Enterprise Network: “[The Wildlife Friendly] certification demonstrates that consumer products can not only meet high standards of quality but also significantly contribute to wildlife conservation.”
Our Retail Collection is now available in the UK :
Andean Bear Friendly Coffee – Valle del Cauca, Colombia
With bright acidity, sweet aroma, and notes of lemongrass, melaza (cane honey), chocolate and cherry, this Arabica – in the words of farmers – “absorb the flavour of the surrounding forest like a sponge”.
225g | RRP £13.50 | Trade from £6.81
Cisurupan Natural Arabica – West Java, Indonesia
This naturally processed Arabica is characterised by rich and deep flavour of chocolate, grapefruit and sweet raisins.
225g | RRP £14.50 | Trade from £7.30
Petungkriyono Robusta – Central Java, Indonesia
Exceptionally clean and smooth, with notes of chocolate, spice, and clove, this specialty Robusta challenges misplaced perceptions about Robusta as being of lower quality than Arabica.
225g | RRP £11.50 | Trade from £5.70